A relatively new marketing tool businesses are adopting is the concept of “Coffee Table Books”. The possibility of short print runs (that is, only having as many printed as you need rather than the previous 1000 quantity limit) are turning them into an ideal promotional tool for small business. But what the heck is it (for those who haven’t watched Seinfeld)…

What is a Coffee Table Book?

Generally they are large books with thick spines, use a heavy weight paper and hard cover printed in full colour. Often seen as ‘photo books’ the content is really limited only by your imagination.

In a business situation they can be used as:

• gifts for special customers
• seasonal gifts
• incentives for survey/questionnaire completions or competition prizes that further market your business
• a sellable product
• product portfolios

Naturally a photographer or artist can use Coffee Table Books as a means of displaying their artistic creations. Tourism operators can use them as mementos for their guests to purchase as a keepsake. Business operators can turn a Coffee Table Book into a corporate portfolio or as a means of self-publishing a book on a subject matter of their choice.

If you google “Coffee Table Books” you will come up with a number of printers specialising in this new resource. However Click on Print (www.clickonprint.com.au) are an Australian owned photo book printer, with the printing right here in Australia too.

Naturally, the success of the book is largely based on its physical appearance – especially the graphic design, photography and typography…and euler:design it can help you with that and arrange the printing too! ;o)