I came across an interesting post in linkedin today, about whether brochures are still worth the investment in today’s digital age of marketing. So I thought I might post an overview of some of the comments…

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The Smart Company website (www.smartcompany.com.au) recently posted an article on “10 marketing tips that won’t cost the earth” which I thought was a decent read for any small business owner … read it here.

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The term ebook is short for “electronic book”. It is read digitally on a computer. Ebooks are increasingly growing in popularity. They are easy and cheap to produce and distribute. They can include video, audio, hyperlinks and animation as well as text and print.

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A relatively new marketing tool businesses are adopting is the concept of “Coffee Table Books”. The possibility of short print runs (that is, only having as many printed as you need rather than the previous 1000 quantity limit) are turning them into an ideal promotional tool for small business. But what the heck is it (for those who haven’t watched Seinfeld)…

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There are so many new ideas, tools and online resources out there for business that it is near impossible to keep up with the latest trend. Hmmm, ‘trend’ probably isn’t the best word – as some of these ideas and applications really are excellent tools for business. It could be new ways of marketing and promotion or online tools that can help the efficiency and organisation of your workplace.

Hence, the birth of the euler:design it blog – Small Business Marketing Solutions – online and inprint. We will do the trolling of websites, reading of whitepapers and testing of betas to bring you new ideas that you just might be able to use in your business.

So, let’s begin shall we…